ANNUAL REPORT

2020-2021

A Note From The President:

When we started 2020, we were remodeling our Annapolis office space, looking forward to expanding our on-water training, and were ready for a promising year. Things came to a crashing halt in early March, as Covid hit the U.S. One day we were making travel plans for spring conferences, the next day we were trying to figure out how to have everyone work from home.

We really did not have an idea how things would pan out—as it happened, boating turned out to be one of the primary activities that people were able to do during the pandemic. While on-water training was put on hold, thousands of people took up our online offerings new to boating. We were swamped! The increased use of our services, the remote nature of the work force and the restrictions placed on everyone by the pandemic forced us to reexamine how we conducted business—things that worked pre-Covid simply had to be changed to meet the current customer needs and the realities of the work environment.
Chris

We re-worked the Online Courses to make them easier for students to navigate, which helped reduced our staff customer support workload. We shifted on-water training from an event-based model where Foundation staff attended, to using partners to host and do the training. And LOTS of using Zoom, Microsoft Teams, WebEx and every other form of distance communication you can think of. Fortunately the Foundation has a very talented and resilient staff—truly the best in boating! We also invested heavily in technology to help manage the increased number of people we were helping on a day-to-day basis. We learned how to communicate and work differently, and we’ve emerged better for it.

So the Pandemic was certainly an interesting time for us—It introduced many new people to our services, it forced us to change out of inefficient processes, and how to work with a remote staff. We have emerged a much better organization, as I hope you will see in our annual report.

chris


OUR MISSION

The BoatUS Foundation for Boating Safety and Clean Water is an innovative leader promoting safe, clean and responsible boating. The Foundation provides educational outreach directly to boaters and supports partner organizations nationwide.

With millions of boaters on the water, our aim is to reduce accidents and fatalities, increase stewardship of our waterways and keep boating a safe and enjoyable pastime. The BoatUS Foundation is a national 501(c)(3) nonprofit organization. Our work is primarily funded by grants and individual donations.

HIGHLIGHTS

BoatUS Foundation Turned 40 In September 2021!

Numbers and data from across our 2020-2021 programs

RENTALS

We rented out 258 units total to customers
134 EPIRB & 124 PLB

LJLP

Over 600 sites, jackets loaned
over 140,000 times

Free Course Students

2020 - 262,316 registered students.
2021 - 254,106 registered students.


Boat Donations

101 donated & 78 sold

Monofilament

Shipped 1,093 signs & 6,616 decals

On-Water Training Sites

12 partner locations & 1200+ students



COVID-19

The pandemic threw all kinds of challenges our way in 2020 and 2021. It had a devastating effect on cruising life when marinas were closed, waterway access was restricted and social distancing was encouraged. However, we saw record-breaking numbers of people turning to our online resources and education while at home. Even while working from home, we continued to educate boaters everyday!



LET'S GET REEL

Instagram reels were on the rise. Here are a few of our favorites.

ON WATER TRAINING

The BoatUS On-Water Training program made a dramatic shift in structure due to the COVID-19 pandemic and emerged in a stronger, more scalable position. Travel restrictions and local ordinances forced us to reexamine our model and focus on a partnership approach. This allowed us to leverage our marketing reach to drive students to our partners. Ultimately this has dramatically increased our reach, while slashing our costs.

Online Learning

When the pandemic shut down the country in early 2020, individuals across the nation turned to the water for safer opportunities to recreate with their families. We saw course enrollments jump dramatically in May 2020 and the increased traffic persisted through the end of 2021.

Volume

50% increase in course volume

  • 2019 - 175,963 enrollments
  • 2020 - 262,316 enrollments
  • 2021 - 254,106 enrollments

Cards

New course card vendor

  • New printer for state boating cards
  • Durable, UV-resistant water proof cards
  • Offering 2 cards for the same price

Platform

New Online Course Platform

  • Began in our busiest month, July 2020
  • Started with slow, state by state migration
  • Migrated remaining states in just 2 weeks
  • December 2020, the old platform was retired

RECENT PROJECTS

In 2020-21 we worked on several initiatives to help achieve our mission of providing Safe, Smart and Clean boating programs.



BOAT DONATION PROGRAM


The donation of boats to our non-profit charity was a welcomed source of additional funds during the COVID outbreak. Initially, the number of inquiries dipped, and the sales of vessels in our inventory slowed as marinas, sales lots, and showrooms temporarily closed their doors to visitors looking either to donate, or purchase a boat that had been donated. However, boat sales picked up as people were looking to engage in outdoor sports and activities. Inventory of used boats became strained especially small craft, so our focus shifted to getting larger donations, taking them in and making improvements to them.

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PRESS RELEASES

Simple Tips
to Maintain and
Use a PLB

Read More

On the Water, Separation Isn’t Just About Safe Distancing

Read More

Do You Make
These 3 Boating
Safety Mistakes?

Read More

On the Water, Separation Isn’t Just About Safe Distancing

Read More


5 Ways to Get Your Boat’s VHF Radio Ready for the Season

Read More

See How Easily You Can ‘Clean, Drain, Dry' Your Wakeboat

Read More

A New Boating
Safety Concern This
July 4

Read More

Boaters: 5 Things You Can Do to Take the ‘Search’ out of Search and Rescue

Read More

BOARD OF TRUSTEES

Tammy Moore


Chairman

CEO of BoatU.S.

Janice Hobart


Trustee

AVP GEICO

Bob Adriance


Trustee

Past Technical Director, BoatUS

Bernadette Bernon


Trustee

Editorial Director, BoatU.S. Magazine


Jim Ellis


Trustee

Past President of BoatUS

Ronald Peterson


Trustee

Retired VP, RIS Paper Co.

Robert Putnam


Trustee

Vice Chair, Audit & Finance Commitee

Ruth Wood


Trustee

Past President, BoatUS Foundation


Chris Edmonston


Officer

President, BoatUS Foundation

Ted Sensenbrenner


Officer

Treasurer, BoatUS Foundation

Amanda Perez


Officer

Secretary, BoatUS Foundation

FINANCIALS

finance 2020-2021